I’m Esteban Contreras. I’m passionate about the convergence of tech + marketing + social media, and founder of Social Nerdia: A blog and consultancy that focuses on this convergence. I serve as Account Director & Strategist for Sprinklr, a New York City startup that has created the most robust enterprise SMMS platform in the world. Sprinklr helps some of the best brands become social at scale. I’m also the former Social Media Manager of Samsung USA. I blog at www.socialnerdia.com and this Tumblr is a collection of randomness and b-sides. Learn more about me at www.estebancontreras.comTumblr (3.0; @socialnerdia)http://socialnerdia.tumblr.com/<a href="http://www.marco.org/2013/05/20/one-person-product">The One-Person Product – Marco.org</a>: <p>Perhaps the best post about #Tumblr #Yahoo news today. Must-read!</p>http://socialnerdia.tumblr.com/post/50948795419http://socialnerdia.tumblr.com/post/50948795419Mon, 20 May 2013 17:27:36 -0700tumblryahooyahooacquirestumblr<img src="http://24.media.tumblr.com/cecddf641b51180c68e4cac0efc130c0/tumblr_mn3nv4tvm11qzjm38o1_500.jpg"/><br/><br/><p>Square: $3.25B valuation. 500 employees. 250k locations. 0 salespeople. “The product sells itself.” #twitter + #square co-founder @jack</p>http://socialnerdia.tumblr.com/post/50906425973http://socialnerdia.tumblr.com/post/50906425973Mon, 20 May 2013 06:52:16 -0700twittersquare<img src="http://24.media.tumblr.com/3a3d64cfd69b918c7e39a0038d7a9c90/tumblr_mn34mmgjTC1qzjm38o1_400.png"/><br/><br/><p><strong>Tumblr’s future </strong></p>http://socialnerdia.tumblr.com/post/50891891090http://socialnerdia.tumblr.com/post/50891891090Sun, 19 May 2013 23:56:46 -0700tumblryahooyahoo buying tumblryahoo bought tumblr<iframe src="http://player.vimeo.com/video/54384666" width="400" height="300" frameborder="0"></iframe><br/><br/><p>SF Citi / “Imagine a Smarter San Francisco”</p>http://socialnerdia.tumblr.com/post/49837515591http://socialnerdia.tumblr.com/post/49837515591Mon, 06 May 2013 22:30:58 -0700san franciscovimeotechnologysf citi<img src="http://25.media.tumblr.com/130eb810fd82dcac345481d6bcf9c02a/tumblr_mm930mbgVS1qzjm38o1_500.jpg"/><br/><br/><p>Long day? Here’s a Power Up!</p>http://socialnerdia.tumblr.com/post/49555824777http://socialnerdia.tumblr.com/post/49555824777Fri, 03 May 2013 18:33:57 -0700<img src="http://25.media.tumblr.com/d8a882a4bcb77c9dead56970cce1dfe8/tumblr_mm7q67YybE1qzjm38o1_500.jpg"/><br/><br/><p>How to respond to a spammy scammer on LinkedIn - Imgur</p>http://socialnerdia.tumblr.com/post/49500178619http://socialnerdia.tumblr.com/post/49500178619Fri, 03 May 2013 00:58:55 -0700<iframe src="http://player.vimeo.com/video/65144150" width="400" height="300" frameborder="0"></iframe><br/><br/><p>Conyne Eylandt [BMCC Test] by Diego Contreras</p>http://socialnerdia.tumblr.com/post/49404150024http://socialnerdia.tumblr.com/post/49404150024Wed, 01 May 2013 18:30:41 -0700Vimeoblackmagiccinemacamerabmccblackmagictestfootagediegodotcontrerasnewyorkconeyislandcolorgradebeachsunset<img src="http://25.media.tumblr.com/e8dc817023c514e857e022ec4919d014/tumblr_mm40d6t1T31qzjm38o1_500.jpg"/><br/><br/><p>#Samsung #GalaxyS4</p>http://socialnerdia.tumblr.com/post/49345914045http://socialnerdia.tumblr.com/post/49345914045Wed, 01 May 2013 00:48:42 -0700galaxys4samsung<a href="http://whitehouse.tumblr.com/post/48938628507/the-white-house-tumbling-things">The Official White House Tumblr: The White House, Tumbling Things</a>: <p><a class="tumblr_blog" href="http://whitehouse.tumblr.com/post/48938628507/the-white-house-tumbling-things" target="_blank">whitehouse</a>:</p> <blockquote> <p>We see some great things here at the White House every day, and sharing that stuff with you is one of the best parts of our jobs. That’s why we’re launching a Tumblr. We’ll post things like the best quotes from President Obama, or video of young scientists visiting the White House for the science…</p> </blockquote> <p>The White House has settled the debate: You say “GIF” with a “Hard G.” Period. Done and done.</p>http://socialnerdia.tumblr.com/post/48963370068http://socialnerdia.tumblr.com/post/48963370068Fri, 26 Apr 2013 16:39:50 -0700white housetumblrGIFanimated gifsocial media<a href="http://whitehouse.tumblr.com/post/48938628507/the-white-house-tumbling-things">The Official White House Tumblr: The White House, Tumbling Things</a>: <p><a class="tumblr_blog" href="http://whitehouse.tumblr.com/post/48938628507/the-white-house-tumbling-things" target="_blank">whitehouse</a>:</p> <blockquote> <p>We see some great things here at the White House every day, and sharing that stuff with you is one of the best parts of our jobs. That’s why we’re launching a Tumblr. We’ll post things like the best quotes from President Obama, or video of young scientists visiting the White House for the science…</p> </blockquote> <p>The White house finally clears this debate: “GIF,” with a “Hard G.”</p>http://socialnerdia.tumblr.com/post/48961876824http://socialnerdia.tumblr.com/post/48961876824Fri, 26 Apr 2013 16:18:01 -0700<img src="http://24.media.tumblr.com/ab122bf897307cf53b71be7f984c77bf/tumblr_mlu9wr0peT1qzjm38o1_500.jpg"/><br/><br/><p>STARS @youarestars playing at #GS4Canada Galaxy S4 launch. Nicely done @samsungcanada (at Samsung Galaxy S4 Launch Party)</p>http://socialnerdia.tumblr.com/post/48897148679http://socialnerdia.tumblr.com/post/48897148679Thu, 25 Apr 2013 18:38:50 -0700gs4canada<img src="http://25.media.tumblr.com/8b5ea22e962876d45f3594d4ff382566/tumblr_mlu7kfjhTp1qzjm38o1_500.jpg"/><br/><br/><p>Samsung Inception #GS4Canada ! @samsungcanada @somerlea @teemo_w @cletehanson #GalaxyS4 #TeamSocialNerdia (at Samsung Galaxy S4 Launch Party)</p>http://socialnerdia.tumblr.com/post/48893061388http://socialnerdia.tumblr.com/post/48893061388Thu, 25 Apr 2013 17:48:15 -0700teamsocialnerdiags4canadagalaxys4<img src="http://25.media.tumblr.com/0982da9656281dda0cf00a1979cffb3e/tumblr_mlnxkiyc6L1s594zyo1_400.gif"/><br/><br/><p><a class="tumblr_blog" href="http://pstek.tumblr.com/post/48665737436/gatsbymovie-prepare-for-the-summer-of-gatsby" target="_blank">pstek</a>:</p> <blockquote> <p><a class="tumblr_blog" href="http://gatsbymovie.tumblr.com/post/48615793755/prepare-for-the-summer-of-gatsby-in-theaters-may" target="_blank">gatsbymovie</a>:</p> <blockquote> <p>Prepare for the Summer of Gatsby - in theaters May 10! <a href="http://gatsbymovie.tumblr.com/" target="_blank">Follow us on Tumblr</a>.</p> </blockquote> <p>Nice new mobile ad format on the #tumblr.</p> </blockquote>http://socialnerdia.tumblr.com/post/48737236730http://socialnerdia.tumblr.com/post/48737236730Tue, 23 Apr 2013 18:04:25 -0700<img src="http://25.media.tumblr.com/ec2bfdc51e8901c3033cca8ad07eb91a/tumblr_mlqey3yaIN1qzjm38o1_500.png"/><br/><br/><p><strong>Social Media Strategy: What to Do Before, During, and After Your Event  <br/><br/></strong>-  BIZBASH interview with Esteban Contreras @SocialNerdia</p> <p><span><a href="http://spr.ly/evntstr" target="_blank">http://spr.ly/evntstr</a></span></p>http://socialnerdia.tumblr.com/post/48729889969http://socialnerdia.tumblr.com/post/48729889969Tue, 23 Apr 2013 16:37:15 -0700social mediastrategyeventsevent planningevent strategy<p>@SeanWRyan points out effect of one tweet:<br/><br/><img alt="image" src="http://media.tumblr.com/066dc97d3b8c008e76198fe5832e59e7/tumblr_inline_mlq0nml4Ez1qz4rgp.png"/><br/><br/><br/>@AP_Politics confirms:</p> <p><img alt="image" src="http://media.tumblr.com/8e80a725e344a03fc1ccbe5f73b2082a/tumblr_inline_mlq0ntWHdm1qz4rgp.png"/></p>http://socialnerdia.tumblr.com/post/48706661056http://socialnerdia.tumblr.com/post/48706661056Tue, 23 Apr 2013 11:29:00 -0700social mediacrisisdows&pAssociate PressAP<img src="http://25.media.tumblr.com/232b1722d5b34f50ed40946f6341f775/tumblr_mlpmceChFD1sog0luo1_500.jpg"/><br/><br/><p><a class="tumblr_blog" href="http://tinyhorses.tumblr.com/post/48691160608/danger-is-this-tiny-horses-middle-name-tiny" target="_blank">tinyhorses</a>:</p> <blockquote> <p>Danger is this tiny horse’s middle name. Tiny “Danger” Horse.</p> </blockquote>http://socialnerdia.tumblr.com/post/48698611131http://socialnerdia.tumblr.com/post/48698611131Tue, 23 Apr 2013 09:02:08 -0700<img src="http://25.media.tumblr.com/cb1172c3d835fc6ff08356ebed1eb61d/tumblr_mlposgiquR1qzjm38o1_500.jpg"/><br/><br/><p>Being on The BeanCast is always fun. @beancast does a great job hosting + curating. Check it out: <a href="http://spr.ly/bncst" target="_blank">http://spr.ly/bncst</a> (at Social Nerdia HQ)</p>http://socialnerdia.tumblr.com/post/48693420239http://socialnerdia.tumblr.com/post/48693420239Tue, 23 Apr 2013 07:12:15 -0700<img src="http://25.media.tumblr.com/c0b0d4df1026c08d71807df137cc1a17/tumblr_mlj0bu5z4Z1qzjm38o1_500.jpg"/><br/><br/><p>socialnerdia’s #airmax iD SOCIAL STATE from Nike PHOTOiD:</p> <p><a href="http://photoid.nike.com/shoe-detail/40887.htm" target="_blank">http://photoid.nike.com/shoe-detail/40887.htm</a></p>http://socialnerdia.tumblr.com/post/48392319694http://socialnerdia.tumblr.com/post/48392319694Fri, 19 Apr 2013 16:38:18 -0700<img src="http://24.media.tumblr.com/a6bdddbd230c8a23b895b867e8f3cbd7/tumblr_ml2jv2wchO1qzjm38o1_500.jpg"/><br/><br/><p>My @Sprinklr umbrella is quite useful here in Vancouver, even if the rain is light :) #represent #SocialAtScale (at Yaletown, Vancouver)</p>http://socialnerdia.tumblr.com/post/47670573950http://socialnerdia.tumblr.com/post/47670573950Wed, 10 Apr 2013 19:21:02 -0700representsocialatscale<img src="http://25.media.tumblr.com/cff1f4c1eed567cabbc5ee4032e338be/tumblr_mkjnahMcae1qzjm38o1_500.jpg"/><br/><br/><p>I don’t know what it is, but #NewWest reminds me of #Brooklyn. I just love it here. #keepcalmnw (at Westminster Pier Park)</p>http://socialnerdia.tumblr.com/post/46789097074http://socialnerdia.tumblr.com/post/46789097074Sun, 31 Mar 2013 14:20:41 -0700newwestkeepcalmnwbrooklyn