social nerdia b-sides

This is a collection of random thoughts + content by Esteban Contreras.

More about me:

5 Davids beating Goliath in the cloud arena

Friends in marketing, advertising, customer support and PR have asked me why I joined Sprinklr last year…  It was for many of the same reasons why I picked Sprinklr when I was at Samsung. 

Sprinklr is unlike anything else out there and VentureBeat does a good job of summarizing some of the things that make Sprinklr so unique:

      “New York City’s Sprinklr is a true underdog that basically came out of nowhere and secured some of the biggest customers on the planet. Customers including Microsoft, Samsung, Intel, Dell, Cisco, Target, and Nike use its software for managing many social media accounts across Facebook, Twitter, Instagram, Google+, and more.

While it might have just 275 customers, more than 80 percent of these clients generate more than $1 billion in revenue each year. Those big customers have helped bring in a lot of cash for Sprinklr, and it claims to have had 400 percent year-over-year growth in 2012. These are the sorts of clients Radian6 and Adobe would kill for.

'We’re building the Ferrari of our industry,' CEO Ragy Thomas told me when the company revealed itself last year. ‘We’re only working with select companies for a reason. With us, you’re not just getting a platform, you’re getting a partner.’ “ 

The Official White House Tumblr: The White House, Tumbling Things


We see some great things here at the White House every day, and sharing that stuff with you is one of the best parts of our jobs. That’s why we’re launching a Tumblr. We’ll post things like the best quotes from President Obama, or video of young scientists visiting the White House for the science…

The White House has settled the debate: You say “GIF” with a “Hard G.” Period. Done and done.

Social Media Strategy: What to Do Before, During, and After Your Event  -  BIZBASH interview with Esteban Contreras @SocialNerdia

Social Media Strategy: What to Do Before, During, and After Your Event  

-  BIZBASH interview with Esteban Contreras @SocialNerdia

There are 1 billion people all over the world sharing their lives on Facebook, and that’s only one of many services enabling and dictating how we connect, how we learn, and how we act. All in public.

At its core, social media is about people. As we change, it changes with us. However, the very nature of social technologies is affecting us.

Everything we know is being re-imagined.

Will we become more or less “human” as we embark on a one-way trip to socially aware devices, websites and companies?

Will the “Internet of Everything” become the “Internet of Us?” And what will we look like, talk like, and feel like when it does?

All of us have a role in the development of the “Social State.”

In 2013, choose your role wisely.

SOCIAL STATE (the book)

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